vivo廣告投放 | IAA快應用投放自歸因產品使用說明

一(yi)、vivo廣(guang)(guang)(guang)告(gao)(gao)IAA快應(ying)用(yong)(yong)投放自歸因能力說(shuo)明IAA（In-App Advertisement）快應(ying)用(yong)(yong)指的(de)是(shi)通過廣(guang)(guang)(guang)告(gao)(gao)變(bian)(bian)現(xian)盈利的(de)快應(ying)用(yong)(yong)品類，流(liu)量來源(yuan)主要依賴投放買(mai)量，商業模式ROI＝變(bian)(bian)現(xian)回收/投放消耗(hao)。vivo廣(guang)(guang)(guang)告(gao)(gao)IAA快應(ying)用(yong)(yong)投放當前IAA快應(ying)用(yong)(yong)主要依賴vivo廣(guang)(guang)(guang)告(gao)(gao)聯盟(meng)進行變(bian)(bian)現(xian)，所(suo)以在vivo平臺積(ji)累有完整的(de)用(yong)(yong)戶生命(ming)周期數據，包(bao)括投放帶來的(de)每一(yi)個用(yong)(yong)戶的(de)廣(guang)(guang)(guang)告(gao)(gao)曝(pu)光···