快手廣告-IAA工具行業-天氣品類快指南

一、天(tian)氣品(pin)類市場分(fen)析1.天(tian)氣品(pin)類目(mu)前(qian)發(fa)(fa)展(zhan)情況當前(qian)天(tian)氣服(fu)務應用(yong)(yong)(yong)的(de)盈利方(fang)式：依然主要來自于流量變現(xian)及增(zeng)值服(fu)務行業用(yong)(yong)(yong)戶規模：天(tian)氣服(fu)務應用(yong)(yong)(yong)行業用(yong)(yong)(yong)戶規模持續增(zeng)長，達到2.38億(yi)（數(shu)據來源(yuan): ｜易觀分(fen)析 ）用(yong)(yong)(yong)戶需求變化：從單(dan)純的(de)天(tian)氣預報逐漸向(xiang)多場景(jing)精細(xi)化氣象服(fu)務方(fang)向(xiang)發(fa)(fa)展(zhan)行業痛點：面臨著用(yong)(yong)(yong)戶粘(zhan)性(xing)不強及產品(pin)同質化等發(fa)(fa)展(zhan)痛點2.天(tian)氣品(pin)類用(yong)(yong)(yong)戶畫像從歷史(shi)累積的(de)轉化用(yong)(yong)(yong)戶看，天(tian)氣產品(pin)···