知乎廣告應用商品直投功能上線
一、應(ying)用(yong)商(shang)店(dian)(dian)(dian)直(zhi)(zhi)投介(jie)紹(shao)「應(ying)用(yong)商(shang)店(dian)(dian)(dian)直(zhi)(zhi)投」指投放安(an)卓端(duan)應(ying)用(yong)在知乎推廣廣告時(shi),通過應(ying)用(yong)商(shang)店(dian)(dian)(dian)直(zhi)(zhi)投功能,可實現(xian)用(yong)戶點擊廣告或落地頁(ye)(ye)中的(de)下載按鈕后,直(zhi)(zhi)接跳(tiao)轉到系統應(ying)用(yong)商(shang)店(dian)(dian)(dian)app詳(xiang)情頁(ye)(ye)進行下載和安(an)裝(zhuang)(zhuang)。二、應(ying)用(yong)商(shang)店(dian)(dian)(dian)直(zhi)(zhi)投優勢能夠明顯縮(suo)短(duan)用(yong)戶下載安(an)裝(zhuang)(zhuang)路徑,跳(tiao)轉至(zhi)應(ying)用(yong)商(shang)店(dian)(dian)(dian)app詳(xiang)情頁(ye)(ye)后,可一鍵實現(xian)“下載+安(an)裝(zhuang)(zhuang)“,用(yong)戶等待時(shi)間(jian)更短(duan),減少(shao)因為(wei)中間(jian)步驟(zou)過多、等待時(shi)間(jian)過長造成的(de)用(yong)戶流失。三(san)···
- 發布時間:2024-03-02
- 作者:楊新茹
- 來源:知乎廣告營銷中心
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