快手上熱衷于美妝廣告的核心人群是哪些?熱點趨勢是怎樣的?
1、年(nian)(nian)輕女性(xing)(xing)用(yong)(yong)戶(hu)(hu)(hu)是(shi)快手美妝的(de)(de)(de)核(he)心人(ren)群(qun)(qun)快手美妝人(ren)群(qun)(qun)性(xing)(xing)別中女性(xing)(xing)的(de)(de)(de)關(guan)(guan)注(zhu)(zhu)度(du)更(geng)(geng)高(gao);且年(nian)(nian)輕化特征更(geng)(geng)明顯;下沉用(yong)(yong)戶(hu)(hu)(hu)(三(san)四(si)線(xian)城市)占比更(geng)(geng)高(gao),但不同(tong)城市等級用(yong)(yong)戶(hu)(hu)(hu)的(de)(de)(de)關(guan)(guan)注(zhu)(zhu)度(du)并無太大(da)差(cha)異。2.、頭(tou)條美妝品(pin)類用(yong)(yong)戶(hu)(hu)(hu)關(guan)(guan)注(zhu)(zhu)度(du)隨年(nian)(nian)齡增加而降低(di)快手美妝用(yong)(yong)戶(hu)(hu)(hu)的(de)(de)(de)男(nan)性(xing)(xing)群(qun)(qun)體占比更(geng)(geng)大(da),但女性(xing)(xing)的(de)(de)(de)關(guan)(guan)注(zhu)(zhu)度(du)更(geng)(geng)高(gao);年(nian)(nian)齡更(geng)(geng)偏向于(yu)年(nian)(nian)輕化,關(guan)(guan)注(zhu)(zhu)度(du)隨年(nian)(nian)齡增長而降低(di)。3、西瓜美妝人(ren)群(qun)(qun)中男(nan)性(xing)(xing)用(yong)(yong)戶(hu)(hu)(hu)占比大(da)于(yu)女性(xing)(xing)隨著(zhu)大(da)眾對個人(ren)審(shen)美···
- 發布時間:2023-06-13
- 作者:巨宣網絡
- 來源:gzxunniao.cn
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