微信朋友圈廣告發揮粉絲效應花式引流

匯集眾(zhong)(zhong)(zhong)安(an)保險旗下(xia)產品，為用戶的(de)(de)保險體驗護航。微信(xin)廣告(gao)的(de)(de)圖片(pian)點擊率(lv)3.38%，ROI超常規渠道10倍。眾(zhong)(zhong)(zhong)安(an)保險福利(li)是(shi)眾(zhong)(zhong)(zhong)安(an)保險旗下(xia)的(de)(de)公眾(zhong)(zhong)(zhong)號，2017年10月，眾(zhong)(zhong)(zhong)安(an)投(tou)放微信(xin)公眾(zhong)(zhong)(zhong)號互選(xuan)廣告(gao)推(tui)廣碎(sui)屏(ping)(ping)險。選(xuan)擇了和自(zi)身(shen)產品相關的(de)(de)科技互聯(lian)網類公眾(zhong)(zhong)(zhong)號，讓(rang)這些自(zi)媒體KOL為碎(sui)屏(ping)(ping)險獨家定制廣告(gao)內(nei)(nei)容，充分利(li)用了用戶對內(nei)(nei)容場景(jing)的(de)(de)認可，用戶接受度更高，有效發揮粉絲效應，更好推(tui)廣眾(zhong)(zhong)(zhong)安(an)保險···